Digital Marketing & Social Media Manager
F45 Training – Ventura, Camarillo & Thousand Oaks
Position Overview
F45 Training Ventura is seeking a Digital Marketing & Social Media Manager to lead both content creation and full-funnel digital marketing execution. This role is responsible for building and managing our online presence while driving qualified leads, trial sign-ups, and membership conversions across all major platforms.
This is a hands-on + strategic role: you will create content, launch campaigns, manage ad accounts, and analyze performance to continuously improve results.
Core Responsibilities
1. Content Creation & Production
- Capture high-quality photo/video content during live classes, events, and member experiences
- Execute in-studio and on-location shoots (beach workouts, events, partnerships)
- Produce short-form video (Reels, Stories, Ads) aligned with F45 branding
- Direct coaches/members to ensure high-performing content
2. Social Media Management (Organic)
- Create and manage Instagram & Facebook accounts (Meta ecosystem)
- Plan and execute a weekly/monthly content calendar
- Write high-converting captions, hooks, and CTAs
- Manage DMs, comments, and engagement
- Stay current on trends, formats, and algorithm shifts
3. Paid Advertising & Account Management (Core Digital Marketing Function)
-
Set up, manage, and optimize ad accounts across:
- Meta (Facebook & Instagram Ads Manager)
- Google Ads (Search, Display, YouTube as applicable)
- Microsoft/Bing Ads
- Launch and manage campaigns focused on:
- Lead generation (trial offers)
- Retargeting and remarketing
- Local awareness and traffic
4. Funnel & Lead Generation Strategy
- Build and optimize marketing funnels:
- Ad → Landing Page → Lead → Trial → Membership
- Improve conversion rates at each stage
- Align campaigns with studio offers (e.g., intro trials, challenges, events)
- Implement retargeting strategies across platforms
5. Analytics, Tracking & Reporting
- Set up and manage tracking systems:
- Meta Pixel
- Google Analytics
- Conversion tracking (forms, calls, bookings)
- Monitor and report on key KPIs:
- Cost per lead (CPL)
- Cost per acquisition (CPA)
- Conversion rates (lead → trial → member)
- ROAS (Return on Ad Spend)
- Provide weekly and monthly performance reports with actionable insights
- Use data to refine campaigns, targeting, and creative direction
6. Brand & Content Optimization
- Maintain consistent brand voice and visual identity
- Build and organize a content library for ads and organic use
- Continuously improve content based on performance data
7. Event & Local Marketing Support
- Promote studio events, challenges, and partnerships
- Capture and amplify community-driven content
- Support local collaborations and in-studio activations
Qualifications
- Proven experience in digital marketing + paid ads management
- Hands-on experience with:
- Meta Ads Manager
- Google Ads
- Microsoft/Bing Ads
- Strong content creation and video editing skills (CapCut, Canva, etc.)
- Understanding of lead generation funnels and conversion optimization
- Experience with analytics tools and performance tracking
- Ability to manage multiple campaigns and priorities simultaneously
Compensation & Structure
- This is a fulltime staff position
- Base hourly rate of $25-$30 (based on experience)
- Flexible schedule (in-studio content + remote marketing work)
How to Apply
Please submit:
- Resume
- Portfolio (content + ad campaigns)
We embody and live our brand. We are natural team players who have big ideas. We know that a strong team is a diverse team, and we use diversity as a means to get creative and build a company that changes lives. Most importantly, at F45, we care about each other. We have fun, solve problems and hand out a ton of high-fives.
CULTURE THAT CRUSHES IT
Our mission at F45 is to create the world’s greatest workout. This isn’t only about creating an unbelievable fitness experience—it’s about building a community and culture. As evidenced by HQ and every F45 studio around the world, culture isn’t just about appearance. It’s about our core beliefs, how we treat each other, how we make decisions, and most importantly, bringing a sense of fun and friendship to everything we do.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to F45 Corporate.
Applicants, please be aware your data collected is governed by F45's privacy policy. Please see the F45 privacy policy for details.
